AI for Marketing

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AI for Tech

Available Programs

Basics of Machine Learning Numerical Methods of Machine Learning Linear Algebra Machine Learning in Business

Supervised Learning Time Series in Machine Learning AI-Assisted Programming

From pilots to real AI adoption

Practical guide to scale AI across your organization.

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AI for Business

Available Programs

All programs AI for Managers AI for Smart Work AI for Marketing Change Management AI Prompting Essentials AI for Sales AI Automation

Are you ready to master
the skills of the future?

Uncover the Anchor Skills that will define success in 2030.

Download free eBook

AI for Tech

Available Programs

All programs Basics of Machine Learning Machine Learning in Business Numerical Methods of Machine Learning Supervised Learning Time Series in Machine Learning Linear Algebra AI-Assisted Programming

From pilots to real AI adoption

Practical guide to scale AI across your organization.

Download free eBook

English

English Español

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Modules overview

4 Modules

Module 1. AI fundamentals & prompting

Build a clear, practical foundation for using AI in marketing—understanding how different models behave and how human guidance shapes the quality, safety, and usefulness of the results.

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Outcomes

By the end of this module, you will be able to:

Explain key AI concepts and model differences.
Select the right model for marketing tasks.
Design and iteratively refine prompts.
Apply verify-and-edit and ethical data practices.

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Tools you will practice with:

ChatGPT • Claude • Google Gemini • Perplexity Research

Module 2. Marketing research with AI

Learn how AI supports modern market understanding by helping you turn fragmented information into structured, validated insights that can guide strategic decisions.

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Outcomes

By the end of this module, you will be able to:

Set AI-ready objectives and design AI-powered research workflows.
Analyze competitors with source tracking.
Extract themes, keywords, and persona insights from texts, then shape a clear understanding of your audience.
Use privacy-first research practices.

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Tools you will practice with:

Perplexity Research • Semrush • MarketMuse • ChatGPT • Claude • Google Gemini

Module 3. Marketing strategy

Learn how to turn research findings into clear strategic direction, using AI to structure thinking, evaluate options, and guide decisions with evidence rather than guesswork.

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Outcomes

By the end of this module, you will be able to:

Generate and refine hypotheses to build testable, AI-supported strategies.
Prioritize ideas using structured scoring (ICE/PIE/RICE) and forecast PMF.
Design validation experiments.
Shape positioning and prepare crisis response plans.

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Tools you will practice with:

ChatGPT • Claude • Google Gemini • Perplexity Research • Semrush • MarketMuse

Module 4. AI-assisted content creation

Learn how AI supports a scalable, consistent content operation by helping you structure ideas, maintain quality standards, and adapt messages across formats without losing brand coherence.

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Outcomes

By the end of this module, you will be able to

Build a scalable content engine powered by high-quality LLM workflows and generate on-brand ideas.
Write copy with multi-step QA.
Adapt and expand content across channels.
Create brand-consistent visuals and short video/audio using safe prompts.

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Tools you will practice with:

ChatGPT • Claude • Google Gemini • DALL·E • Stable Diffusion • Runway • ElevenLabs • MarketMuse

Module 5. AI customer communication & personalization

Design and optimize AI-powered communication across channels at scale and with strong privacy guardrails. This module includes a case study and a hands-on project.

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Outcomes

By the end of this module, you will be able to:

Design, personalize, and optimize multi-channel communications that improve conversion and retention.
Personalize email, web, and community content responsibly using ESP/CRM/CDP signals.
Build support chatbots with clear handoffs, guardrails, and quality monitoring.
Run AI-assisted lead research, outreach, and scalable community/social responses without losing tone.

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Tools you will practice with:

ChatGPT • Claude • Google Gemini • Perplexity Research

Module 6. B2B AI advertising & pipeline-focused campaigns

Learn how to build an AI-supported B2B advertising system that connects your campaigns with real pipeline impact. You’ll work on defining objectives, shaping a coherent strategy, and using AI to translate intent signals into effective marketing actions.

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Outcomes

By the end of this module, you will be able to:

Plan, launch, and optimize AI-driven B2B advertising campaigns.
Set clear objectives, build KPI trees, and craft creatives for LinkedIn, ABM, and Google Search.
Analyze CTR, CPC, meeting rate, SQLs, CAC, LTV, and payback period to guide decisions.
Run a weekly operating cadence to manage spend, reallocate budgets, and align performance with pipeline and unit economics.

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Tools you will practice with:

ChatGPT • Claude • Google Gemini • Semrush • Perplexity Research

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AI for Marketing

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